Architecture of First Impressions Begins with the Facade A facade is much more than the exterior walls of a building. It is the first thing people notice about a home, office, retail space, or restaurant. A well-designed facade and exterior start with a cohesive concept. Architecture, materials, colours, and the surrounding environment must work together as one harmonious composition. Facade design of a private house. Serbin-Design Studio. Facade of a business center. Conce